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Insight Analyst

Company Name:
lan Partners
Title: Insight Analyst
The Insight Analyst will work with team to analyze client sales and customer information and provide written and graphical reporting that provides the insight needed to improve our clients' businesses and improve their ROI on marketing. Assignments include regular and ad hoc analysis and reporting projects using customer databases, sales/product tracking data and web analytics systems and data.
RESPONSIBILITIES:
Perform data analyses on various topics, such as sales, customer retention, website performance, email marketing, digital advertising, from determination of analysis goal to delivery of key insight and conclusions
Work with manager to develop recommendations to improve future tactics and keep the client on strategy
Prepare specific program deliverables, including presentations, graphs, reports and dashboards, on a regular or ad hoc basis using software tools provided
Help prepare for client meetings/conferences by providing data and insights of varying levels of granularity
Actively participate in internal team and external client meetings
Work in tandem with Account Service, Data, Digital, and Media teams on developing effective and efficient solutions based on client needs
Provide reporting on industry and competitive trends as needed
Develop an understanding of the client, the client's customer and the client's strategic goals and how the marketing plan accomplishes the goals
Identify new ideas and opportunities for analytic projects
Other duties and responsibilities as assigned
BACKGROUND/EXPERIENCE:
Bachelors degree in marketing or advertising or a related field; MBA a plus
2-4 years' experience in a related field
Attention to detail and high level writing skills a must
Key skills include advanced understanding of Excel, Access, and PowerPoint. MS SQL, VBA, Alterian a plus
Experience with web analytics tools, such as Google Analytics, SiteCatalyst, or Webtrends
Experience with marketing, customer insights is a plus
Strong quantitative, analytical and problem-solving skills
Must have excellent communications skills
Direct Hire Position
Unable to sponsor H1b visas
No third party firms
Local Dallas/Ft Worth candidates preferred

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