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Marketing Director

Company Name:
lan Partners
TITLE: Marketing Director
Responsible for leveraging existing data supported industry and customer trends and defining future requirements to optimize key traffic and sales driving initiatives. Critical responsibilities include understanding and interpreting key customer response metrics that drive better decision making in marketing and media both as a brand and at the store level, and driving enhanced ROI via optimizing current marketing and promotional strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develops strategic plan and growth objectives for clients and works with team to develop and execute tactical studies (quantitative and qualitative) to provide learning to improve overall business programs, enhancing ROI
Understands complex business issues and provides analytical strategies/solutions to guide client understanding by simplifying and synthesizing complicated analysis into clear findings and recommendations
Oversees and publishes key reporting and metrics, including customer profiles, trends, and post mortem analysis of key marketing campaigns, both online and offline; Ensures high level of Quality Assurance of all communication with client and on behalf of client
Completes ad hoc analyses from start to finish, including defining business objectives, analysis approach, data mining and analysis and recommendation presentation
Prepares proposals for clients for research studies and proactively identifies opportunities for additional research and services to benefit the client
Helps prepare client for meetings/conferences of varying levels of granularity via summaries of learning points or actually representing client during meetings
Makes recommendations to constantly improve customer data including data collection methodologies, data hygiene strategies and tools, and data appending procedures
Works in tandem with Account Service and Media on developing effective and efficient solutions to client needs
Partners with IT/Data to identify data issues, and identify technical solutions to any data warehousing needs
Key contact for hiring and training of insight team as well as providing technical training for employees of entire company; Helps manage and prioritize learning calendar objectives
Other duties and responsibilities as assigned
BACKGROUND/EXPERIENCE:
Bachelor degree in marketing or advertising or a related field; MBA a plus; Must know the fundamental of marketing and advertising
10+ years' experience in a related field
Key skills include advanced understanding of Excel, Access, PowerPoint and general proficiency in MS SQL, and a site analytics software such as: Google Analytics, Adobe Analytics (Omniture) or Webtrends; Alterian, Alteryx and SAS a plus
Attention to detail and high level writing skills a must
Direct Hire Position
Local Dallas/Ft Worth candidates preferred



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