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Paid Search Analyst

Company Name:
lan Partners
TITLE: Paid Search Analyst
Our client is seeking a highly talented Paid Search Analyst of search engine marketing.
RESPONSIBILITIES:
The Analyst will be expected to analyze the account performance on a daily basis, making optimizations in real time based on current/past performance.
Independent Thinker with ability to make recommendations based on analyzed data.
Management of paid search campaigns on designated search engines, including keyword generation, negative matching, ad copy testing, bid management, and budget management
Creates, implements, tracks, analyzes and optimizes paid search campaigns at a keyword level making critical decisions in real time
REQUIREMENTS:
oBachelor degree in marketing, advertisiing or related professional discipline
o3+ years of work experience in interactive/digital marketing or e-commerce environment, preferably in fast paced advertising agency
oExperience monitoring, analyzing and communicating campaign results (must be able to prepare for and present findings)
oSelf-motivated, detail-oriented, and comfortable working within a team
oAbove-average proficiency in Microsoft Office software package required
oCompetency in a bid management tools Atlas and DART required
oExperience with major search engine management tools required (ex: AdWords, etc.)
Permanent Position
Unable to sponsor H1b visas
No third party firms
Local Dallas/Ft Worth candidates preferred


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